Swype + Home truths

Created cohesive packaging systems for Swiggy’s private-label household brands. Swype channels retro comic energy into everyday cleaners, while Home Truths turns routine essentials into playful, witty moments. Both lines were designed for strong digital shelf presence, quick recognition, and easy scalability across product ranges.

Client

Swiggy (Instamart)

DELIVERABLES

Brand Identity Packaging Design Art Direction

Year

2022

Role

Identity & Packaging Design