Swype + Home truths
Created cohesive packaging systems for Swiggy’s private-label household brands. Swype channels retro comic energy into everyday cleaners, while Home Truths turns routine essentials into playful, witty moments. Both lines were designed for strong digital shelf presence, quick recognition, and easy scalability across product ranges.
Client
Swiggy (Instamart)
DELIVERABLES
Brand Identity Packaging Design Art Direction
Year
2022
Role
Identity & Packaging Design






